Not every corporation or business owner has the opportunity to build a museum to honour the source of their products and raise awareness of the importance of bees to the ecological system. However, the opportunity to utilise the land between the factory buildings and the main headquarters resulted in the concept of construction of a golden beehive. The bees’ intelligence and skills as architects and builders provided the inspiration for the museum’s sculptural form and a link to the core of the brand.

This project is still under construction while the development of thousands of components animations, models and sculptural elements are being completed to convey the multiple stories associated with the bee.