Finding an economic solution for the brand identity and packaging of an under-capitalised start-up wine company demanded careful consideration of every component and their associated costs. While the aspiration was to make high-quality and high-value wines, the budget did not allow for the use of sophisticated embellishment and print techniques to enhance the packaging.

Consequently, a minimal single-colour company identity and restrained family of label interpretations was conceived. Reality is one thing, perception is everything. In an industry where product is judged by reputation, reviews and by the appearance of exterior packaging which masks its contents, maybe a constrained budget influenced the single-minded and committed result. We all judge by appearances.