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Museum of New Zealand Te Papa Tongarewa
The National Museum of New Zealand was renamed ‘Te Papa’, meaning ‘our place’. The museum reflects the Pacific nation’s multicultural identity and houses its multitude of different stories. The original thumb print identity has now been reinterpreted in numerous ways. The graphic depiction of the nation’s language adorns numerous items including signage, packaging and the interiors of the gift shop.
Opposite and below are examples of the event promotion for Te Papa’s Nga Toi arts exhibition. The treasured art collection was to be made as accessible as possible, linking people closer to the stories behind New Zealand’s rich art history. This was achieved through the juxtaposition of photographs of the audience alongside renowned New Zealand portraits.
Art for art’s sake
Te Papa
To announce the presence of the King of Pop Art, previously unused areas of the museum became blank canvases for promotion. Inspired by the famous Warhol quote ‘I always wanted to get noticed’ and by his well-known wallpaper artworks, nothing was sacred. The institution’s fifty-foot signage plinth was irreverently covered by the artist’s work.
The gallery’s entry staircase proudly shouted the Warhol exhibition’s arrival. Bright colours and bold statements became the theme for the exhibition spaces and promotional communications.
Museum of New Zealand Te Papa Tongarewa
The National Museum of New Zealand was renamed ‘Te Papa’, meaning ‘our place’. The museum reflects the Pacific nation’s multicultural identity and houses its multitude of different stories. The original thumb print identity has now been reinterpreted in numerous ways. The graphic depiction of the nation’s language adorns numerous items including signage, packaging and the interiors of the gift shop.
Below are examples of the event promotion for Te Papa’s Nga Toi arts exhibition. The treasured art collection was to be made as accessible as possible, linking people closer to the stories behind New Zealand’s rich art history. This was achieved through the juxtaposition of photographs of the audience alongside renowned New Zealand portraits.
To announce the presence of the King of Pop Art, previously unused areas of the museum became blank canvases for promotion. Inspired by the famous Warhol quote ‘I always wanted to get noticed’ and by his well-known wallpaper artworks, nothing was sacred. The institution’s fifty-foot signage plinth was irreverently covered by the artist’s work.
The gallery’s entry staircase proudly shouted the Warhol exhibition’s arrival. Bright colours and bold statements became the theme for the exhibition spaces and promotional communications.
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