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Taranaki Savings Bank
TSB
A bank that has been an institution in Taranaki since 1850 is also the home of one of the world’s most perfectly shaped mountains, which dominates the town’s landscape and has long been the symbol that has identified the New Zealand bank’s presence.
In rejuvenating the brand, the mountain seemed to not only represent the bank’s heritage, but also be symbolic of the personal dreams and challenges of their customers. Each have their own mountain to climb and, with the bank’s financial assistance, these challenges and dreams could be made possible.
Taranaki Savings Bank
TSB
A bank that has been an institution in Taranaki since 1850 is also the home of one of the world’s most perfectly shaped mountains, which dominates the town’s landscape and has long been the symbol that has identified the New Zealand bank’s presence.
In rejuvenating the brand, the mountain seemed to not only represent the bank’s heritage, but also be symbolic of the personal dreams and challenges of their customers. Each have their own mountain to climb and, with the bank’s financial assistance, these challenges and dreams could be made possible.
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