When the need for change is required but the need for maintaining what exists appears to make this more difficult, a broader visual language can often accommodate and maximise both agendas. Sanad is a Qatar-based company offering standardised contract templates for the design/construction industry.

The company’s existing trademark was evolved into a complex decorative structure and applied to a number of objects as tokens of appreciation. When photographed, the shadow images delivered a highly identifiable secondary language suitable for application to a suite of materials. Illustrated is a selection of covers from the company’s eighty-two available contract and instruction manuals.