The company trademark and supporting visual language finds its origins from the topographical contours of the landscape from which the product is harvested. The final landforms represented in the trademark borrow from the formation of the five-star constellation known as the Southern Cross.

This established, well-recognised national icon has a strong presence on the country’s flag. As a sign of collaboration with the significant workforce comprised of many indigenous people, aboriginal artwork was combined with the company’s broader visual language for application to operational vehicles.