On the occasion of its 25th birthday, the world’s third largest entertainment and events production company decided to celebrate with a change of identity. Within the company name, the ‘es’ letters, the Spanish word for ‘is’, gave opportunity for the company to state that Ocesa is entertainment or to make the statement specific to a particular event name by simply expressing that ‘Ocesa is …’

No matter how diverse the event, the single unifying element of the entertainment industry has always been the spotlight. The bright beam of light that highlights the performer and the performing space. On this occasion, it was the brand that had opportunity to be the star.