Espacio Buenavista Shopping Mall is a unique building, spectacularly designed by the famous Spanish architect, Santiago Calatrava, located in the heart of Oviedo. From the beginning, the mall was sold as the great catwalk of fashion, but unfortunately failed to deliver this look and feel through the original identity.

The centre was redeveloped and the name of the centre was changed to MODOO. Related directly to the redevelopment, the new identity reflected the architectural orientation of the site. The constant symbol form is retained but is continually refreshed through the injection of each season’s fabric themes.