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Melbourne Olympic Candidature
Melbourne Olympic Bid
When the city of Melbourne decided to bid for the 1996 Olympic Games, an intense, short-term communication programme was required as part of the bid formalities.
It seemed appropriate that in the Centenary year of the games that the Olympic flame and Olympic colours became the foundation of the bids brand identity and a broader visual language based on Olympic sports icons that would support it. These icons were reproduced in different formats, including large sculptures that were part of a much greater plan to decorate the entire city.
Melbourne Olympic Candidature
Melbourne Olympic Bid
When the city of Melbourne decided to bid for the 1996 Olympic Games, an intense, short-term communication programme was required as part of the bid formalities.
It seemed appropriate that in the Centenary year of the games that the Olympic flame and Olympic colours became the foundation of the bids brand identity and a broader visual language based on Olympic sports icons that would support it. These icons were reproduced in different formats, including large sculptures that were part of a much greater plan to decorate the entire city.
Hoardings around Melbourne’s major construction sites were used as promotional opportunities, while the freeway entrance to the city featured strong colour and symbolic statements related to the main theme of the bid identity.
OTHER SPORTS AND RECREATION PROJECTS
Australian Cricketers’ Association
Australian Cricketers’ Association
Geelong Football Club
Geelong Football Club
Greyhound Racing Victoria
Greyhound Racing Victoria
Hawthorn Football Club
Hawthorn Football Club
Melbourne Sports & Aquatic Centre