Nellie Melba was the reigning diva in London, New York, Chicago and Europe for forty years. Her name is synonymous with music performance of unrivalled musical excellence. The foundation that carries her name is a charitable trust that was founded specifically to promote the finest classical musicians and artists and has now embarked on a programme that includes the production, distribution and marketing of high-quality digital recordings.

The programme includes repertoires never previously recorded. As the majority of exposure for the record company brand would ultimately come through the collected impression of the individual album covers, establishing a recognisable overall approach and visual style was critical to the brand’s success.