Translated, the company name of the Mexican Cargo Airline means ‘more’. Expanding this thought visually resulted in more freight containers, more boxes, more textural variations, more corporate green, more brand surface area and, ultimately, more recognition amongst competitors.

For an airline soon to be the second largest cargo airline in Latin America, it means more reach, more services, more frequency, more aircraft, more destinations, more markets and more impact in the air freight industry.