The brand identity for the New Zealand renewable energy company was reflected through the rhythmic nature of the ‘Manawa’ logotype. The word ‘Manawa’ means heart in the Māori language. The name was gifted to the company by the hapū, Ngāti Hangarau.

The local iwi have a tradition of listening to the sound of waterfalls for guidance into the future. Reflecting this a sound wave app was used to translate the sounds of these natural resources into a renewable visual language that reflects the solar, hydro and wind resources. This also reinforces Manawa Energy’s role as caretaker of natural resources for future generations.