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Jiayu Hotel Management Group
Leeden Hotel Guangzhou
The Chinese hotel group caters for both local and international patrons. The development of the brand merged both Eastern and Western cultural symbols. The use of graphic plant forms, the bamboo leaf combined with an oak leaf, formed a single brand mark that acknowledge both societies.
Opposite the symbol for China’s Leeden Hotels with bamboo and oak leaves representing both eastern and western patrons.
Jiayu Hotel Management Group
Leeden Hotel Guangzhou
The Chinese hotel group caters for both local and international patrons. The development of the brand merged both Eastern and Western cultural symbols. The use of graphic plant forms, the bamboo leaf combined with an oak leaf, formed a single brand mark that acknowledge both societies.
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