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Controladora Comercial Mexicana, S.A.B. de C.V
La Comer
Since 1968, the well known pelican trademark has identified one of Mexico’s favourite brands. The La Comer supermarket chain undertook a brand refresh programme and, at its centre, was a strengthening of the main characteristics of its iconic pelican symbol.
The pelican’s beak was often likened to the supermarket shopping trolley, big enough to hold the family shopping requirements and sufficiently unique to be memorable.
Controladora Comercial Mexicana, S.A.B. de C.V
La Comer
Since 1968, the well known pelican trademark has identified one of Mexico’s favourite brands. The La Comer supermarket chain undertook a brand refresh programme and, at its centre, was a strengthening of the main characteristics of its iconic pelican symbol.
The pelican’s beak was often likened to the supermarket shopping trolley, big enough to hold the family shopping requirements and sufficiently unique to be memorable.
OTHER RETAIL PROJECTS
Alegra
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Alquema
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Coles Supermarkets
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L’Aljub
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Modoo
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Viva