Energy Queensland Limited
Energex
With major changes occurring in the energy supply market, SEQEB (South East Queensland Electricity Board) recognised the opportunity to reposition the brand to be more customer centric and to be more prominent within the energy market.
The development of a new name and the creation of a trademark that reflected the corporation’s extensive statewide power distribution and customer response network, aligned the brand identity with the corporate strategy.
Energy Queensland Limited
Energex
With major changes occurring in the energy supply market, SEQEB (South East Queensland Electricity Board) recognised the opportunity to reposition the brand to be more customer centric and to be more prominent within the energy market.
The development of a new name and the creation of a trademark that reflected the corporation’s extensive statewide power distribution and customer response network, aligned the brand identity with the corporate strategy.