Dominic Versace Wines

Repositioning the brand and product packaging for a range of traditional varietal wines and a classic passionate Italian winemaker, inspired the idea that would drive the brand and individualise the products.

Aligning Jungian definitions of archetypes with the characteristics of each wine allowed the individual personalities of each product to find their place within the brand family. The idea of the archetypical facial masks that pictorially interpreted each personality also became the identifying visual thematic spirit of the brand.