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Wellington City Council
Cuba Dupa
New Zealand’s Cuba Dupa fiesta is a vibrant street festival reflecting the epic creative spirit of Wellington’s most iconic throughfare. The area is transformed into a magical interactive playground of sight, sound and taste. Each year the festival brand is themed and expressed differently.
The established orange and purple colours from the previous event were integrated into the brand identity which emphasised the ‘dance, play, eat and do’ Cuba Dupa theme.
The logotype typified the spirit of the festival as it could be flipped and read upside down.
Wellington City Council
Cuba Dupa
New Zealand’s Cuba Dupa fiesta is a vibrant street festival reflecting the epic creative spirit of Wellington’s most iconic throughfare. The area is transformed into a magical interactive playground of sight, sound and taste. Each year the festival brand is themed and expressed differently.
The established orange and purple colours from the previous event were integrated into the brand identity which emphasised the ‘dance, play, eat and do’ Cuba Dupa theme.
The logotype typified the spirit of the festival as it could be flipped and read upside down.
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