Minimal
![](https://www.catobrandpartners.com/wp-content/uploads/2023/09/cato-projects-fmcg-minimal-more.jpg)
Sunway Pty Ltd Minimal Slicing the existing logotype in half further emphasised the company name, increased its difference and made the brand more memorable. Turning the bottle and label around so that the front embraced the unavoidable gap providing a symbolic die cut variant graphic to denote each individual product. Converting packaging restrictions into marketing […]
Robert Timms
![](https://www.catobrandpartners.com/wp-content/uploads/2023/09/cato-projects-fmcg-robert-timms-more.jpg)
Robert Timms While we are always enthusiastic to share our new projects we sometimes like to reflect on those brands that have stood the test of time. We pride ourselves on developing brands that endure. These packages were developed in the nineteen seventies and today the iconic Bird of Paradise packaging remains as a relevant […]
Arnott’s Biscuits
![](https://www.catobrandpartners.com/wp-content/uploads/2023/09/cato-projects-fmcg-arnotts-more.jpg)
Campbell’s Soup Company Arnott’s Biscuits Founded in 1865, Arnott’s is Australia’s best-known and respected biscuit brand. It has an established reputation for quality products and has always maintained a strong visual presence through a number of characteristics that have been consistently used since the brand’s inception. Since inception there have been numerous incarnations of the […]