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Bankwest
When R&I Bank changed its name to Bankwest, it adopted a symbol that draws on security and calligraphic marks found in banknotes and financial documents.
This concept formed the basis of a broader visual language that allowed the organisation to coordinate everything from printed material to staff wardrobe and into the built environment of its corporate headquarters.
The original bank colours and trademark
Obligated by law to retain the bank’s corporate headquarters in the State of Western Australia, it appeared to be highly appropriate to individually theme office floors with imagery from the local landscape.
The ascending twenty-three levels adopted different narratives, each visually catalogued by a local photographer and graphically translated into the bank’s visual language.
Themes from indigenous dreaming of the land’s creation, reflections of underwater seascapes, the earth’s flora and fauna, to the vast sky above the state, were colour-coded and applied to over one kilometre of wall graphics that transformed the workplace and articulated the spirit of the brand.
Bankwest
When R&I Bank changed its name to Bankwest, it adopted a symbol that draws on security and calligraphic marks found in banknotes and financial documents.
This concept formed the basis of a broader visual language that allowed the organisation to coordinate everything from printed material to staff wardrobe and into the built environment of its corporate headquarters.
The original bank colours and trademark
Obligated by law to retain the bank’s corporate headquarters in the State of Western Australia, it appeared to be highly appropriate to individually theme office floors with imagery from the local landscape.
The ascending twenty-three levels adopted different narratives, each visually catalogued by a local photographer and graphically translated into the bank’s visual language.
Themes from indigenous dreaming of the land’s creation, reflections of underwater seascapes, the earth’s flora and fauna, to the vast sky above the state, were colour-coded and applied to over one kilometre of wall graphics that transformed the workplace and articulated the spirit of the brand.
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