ACCI
Australian Chamber of Commerce and Industry ACCI What better way to unify and symbolise the Federation of the Australian Chamber of Commerce and Industry. This star on the Australian flag had an established purpose of representing all states and territories. Individualising each State was achieved by identifying segments of the star with specific colours already […]
Australian Made
Australian Federal Government Australian Made Since 1986, the Australian Made icon has been a true mark of origin authenticity. Today it’s Australia’s most trusted, recognised and widely used country of origin symbol, and is underpinned by a third-party accreditation system, which ensures products that utilise the identity are certified as ‘genuinely Australian’. It is claimed […]
La Tercera Nación
La Tercera Nación Tijuana There has always been a strong feeling amongst the local population that Tijuana was a city caught in between the cultures of the United States and Mexico. Its unique culture contained stories of famous personalities, authors, writers and screen directors who had made Tijuana their home, either permanently or on a […]
City of Onkaparinga
City of Onkaparinga The need to self-manage the implementation of ongoing brand programmes demands an easy-to-understand system, utilising elements that are simply applied. South Australia’s largest regional council ‘Onkaparinga’ needed to overtly demonstrate their positioning line of ‘Strong, Vibrant communities’. The council name and the visualisation of the positioning line were dominant features within the […]
Victorian Government
Victorian Government Brand Victoria It’s always an issue when multiple stakeholders with different agendas need to be engaged under a single brand identity. Accommodating five stakeholders; the Departments of Premier and Cabinet, Immigration, Education, Economic Development and Tourism, was always going to be a challenge. However, at launch, that list had grown to one hundred […]
Government of South Australia
Government of South Australia Brand South Australia Utilising the well-known shape of the Australian continent and simply outlining the area of the state of South Australia, provided answers to locational questions as well as providing an identity for the state. The state name was often misunderstood more as a description of southern Australia and often […]
National Institute of Water and Atmospherics
National Institute of Water and Atmospherics NIWA Weather The National Institute of Water and Atmospherics is New Zealand’s leading provider of atmospheric, freshwater and marine research. Their mandate is to enhance the benefits of the country’s natural resources from a social, economic and environmental research perspective. From a public point of view, this is essentially […]
Garuda Food Indonesia
Garuda Food Indonesia Garuda Peanuts Brand evolution and packaging for one of Indonesia’s leading food and beverage producers. The company markets products under six leading brands and exports these to more than twenty countries. Garuda Food Indonesia Garuda Peanuts Brand evolution and packaging for one of Indonesia’s leading food and beverage producers. The company markets […]
TangYouGuanJia (Beijing) Health
TangYouGuanJia (Beijing) Health ZhiFengTang Personal Hygiene Products Selected products from a wide variety of categories for ZhiFengTang a Chinese company utilising both plant and bee derived ingredients. Variations of the well-recognised yellow and black bee stripes became ownable and acceptable for trademarked registration with the injection of microscopic textures found in the body of the […]
Campbell’s Soup Company
Campbell’s Soup Company Enduring packaging for a range of everyday cooking stocks, specifically crafted for gourmet dishes. Campbell’s Soup Company Enduring packaging for a range of everyday cooking stocks, specifically crafted for gourmet dishes.