cato-brand-partners

TangYouGuanJia (Beijing) Retail

TangYouGuanJia (Beijing) Health ZhiFengTang Development of sub brands and sub brand language for retail products derived from bees. The spirit of the corporate brand was easily adapted for the crystalised honey products. Also, for ZhiFengTang a women’s health care range of products which included specific weight loss product variants. A modified version of the functional […]

Muukiin

Landsteiner Scientific Muukiin Muukiin was a name developed for a new medical and wellness medicinal cannabis brand for distribution to United States Hispanic communities. The translation of the name was derived from the Mexican Mayan language meaning sun and stamina. The brands development embraced the vibrant colours normally associated with many aspects of Mexican culture […]

TangYouGuanJia (Beijing) Health

TangYouGuanJia (Beijing) Health China has over half the world’s diabetic population. TYGJ focused its attention in developing products and programmes that would assist those managing the disease. The disease relates heavily to blood cell management which inspired the brand’s supporting graphic language. The cellular language was pivotal in differentiating and communicating the source of products. […]

Guide Dogs Australia

Guide Dogs Australia The Guide Dogs Australia operate as charities in each state of Australia, providing support and services for the vision impaired. By focusing on the central relationship between the guide dog and its owner, the organisations symbol reinforces the idea that the eye of the dog acts as the eye of the owner. […]

agIdeas

The Design Foundation agIdeas In 1990, what was to become the world’s largest student design conference, was founded in Melbourne, Australia. Over a period of twenty-five years, the conference hosted over six hundred and sixty of the world’s leading designers. Within the conference formats there were a number of specific programmes designed to inform, educate […]

World Vision Australia

World Vision Australia The established international corporate symbol for World Vision was the only common element in a brand programme that over-arched many project initiatives. The organisation’s own presence was totally diminished in a sea of graphic styles developed for individual fundraising activities. The expenditure of funds may have been effective in achieving some initiatives […]

Hospital of Hope Foundation

Hospital of Hope Foundation The Hospital of Hope Timor-Leste and its foundation was established to raise capital for the construction of a hospital in East Timor. The identity for its brand was inspired by the local weavers and their craft. Hospital of Hope Foundation The Hospital of Hope Timor-Leste and its foundation was established to […]

Bluearth Foundation

Bluearth Foundation Momentem Bluearth takes an approach to active living that goes beyond traditional sport and education models. The development of a name and brand identity for a new initiative that reflected the new business model and builds on the Bluearth heritage, values, knowledge and expertise. The Momentem programme provides human movement and well being […]

Cathy Freeman Foundation

Cathy Freeman Foundation Cathy Freeman’s athletic achievements are well recognised around the world. Less understood is the work of the not-for-profit foundation she created. The Cathy Freeman Foundation supports more than 1600 indigenous children and their families, from the most remote areas of the country. With limited promotional funds the brand and the foundation’s annual […]

Melba Recordings

The Melba Foundation Melba Recordings Nellie Melba was the reigning diva in London, New York, Chicago and Europe for forty years. Her name is synonymous with music performance of unrivalled musical excellence. The foundation that carries her name is a charitable trust that was founded specifically to promote the finest classical musicians and artists and […]