Geelong Football Club

Geelong Football Club The Geelong AFL Team adopted, ‘footy full on’ as a way of thinking for a single brand that could be lived by all club stakeholders. Whatever the role, it could be delivered with extreme commitment, getting the best possible outcome. The iconic cat was redesigned to incorporate the memorable traditional blue and […]

La Comer

Controladora Comercial Mexicana, S.A.B. de C.V La Comer Since 1968, the well known pelican trademark has identified one of Mexico’s favourite brands. The La Comer supermarket chain undertook a brand refresh programme and, at its centre, was a strengthening of the main characteristics of its iconic pelican symbol. The pelican’s beak was often likened to […]

Alegra

Neinver SA Alegra The Alegra Business, Commercial and Leisure Center (Parque Empresarial, Comercial y de Ocio Alegra) is a Spanish shopping centre covering over 300,000 square metres and, as the name suggests, caters to a wide variety of activities and prestigious tenants. In a further development phase, the already-established identity was extended to embrace many […]

Modoo

Alpha Real Captial Modoo Espacio Buenavista Shopping Mall is a unique building, spectacularly designed by the famous Spanish architect, Santiago Calatrava, located in the heart of Oviedo. From the beginning, the mall was sold as the great catwalk of fashion, but unfortunately failed to deliver this look and feel through the original identity. The centre […]

L’Aljub

DWS Group L’Aljub A graphic interpretation of the interwoven date palm leaves of the trees surrounding the Spanish shopping centre provided inspiration for the character of the brand identity and built environment components. DWS Group L’Aljub A graphic interpretation of the interwoven date palm leaves of the trees surrounding the Spanish shopping centre provided inspiration […]

Alquema

Alquema After ten years of building a globally inspired fashion collection, ‘In Your Dreams’ assessed the need to rename and reposition the brand for entry into the international marketplace. Inspired by themes of alchemy, the name was reflective of how the organisation developed its products and the continuing exploration of new manufacturing techniques, coupled with […]

Coles Supermarkets

Coles Group Coles Supermarkets The identity for Coles Supermarkets evolved when Australia’s largest food retailer changed its name from Coles New World. The new global symbol simply replaced the words ‘New World’ as well as simplifying the identity. Some years later, both the name and the visual identity were sufficiently well recognised, enabling the brand […]

Viva

Grupo Éito Viva Columbia’s famous Viva Shopping Centres all displayed the red push pin as part of its logotype. When this was rejuvenated, extensions of the iconic red device found meaning and application in all aspects of the precincts and its communications. Grupo Éito Viva Columbia’s famous Viva Shopping Centres all displayed the red push […]

Homecentre

Landmark Group Homecentre The development of a brand identity that encourages constant change and innovation articulates the retailing philosophy of the leading United Arab Emirates homewares chain. Throughout six countries, there is a company philosophy of not repeating the same products in store, but rather constantly changing one or more of these components according to […]

ACMP

Australian Commercial and Magazine Photographers ACMP Australian Commercial and Magazine Photographers (ACMP) and its sponsor, Fuji, agreed with the idea of combining familiar icons from film packaging and camera instructions with completely different information. The Call for Entries for the fourth year of competition took the format of a Fuji film package, enhancing the sponsor’s […]