Salt Lake Potash Ltd.

Salt Lake Potash Ltd. SO4 The company trademark and supporting visual language finds its origins from the topographical contours of the landscape from which the product is harvested. The final landforms represented in the trademark borrow from the formation of the five-star constellation known as the Southern Cross. This established, well-recognised national icon has a […]

BHP Steel

BHP Steel Intelligent evolution can be ‘as new as new’ and be more potent when past values are retained but market relevance is continued. From BHP to BHP Steel to BlueScope Steel are the corporate name changes that occurred within one of the divisions of Australia’s largest company. The first phase of the new identity […]

Manawa Energy

Infratil Limited Manawa Energy The brand identity for the New Zealand renewable energy company was reflected through the rhythmic nature of the ‘Manawa’ logotype. The word ‘Manawa’ means heart in the Māori language. The name was gifted to the company by the hapū, Ngāti Hangarau. The local iwi have a tradition of listening to the […]

Benemérita Universidad Autónoma de Puebla (BUAP)

Benemérita Universidad Autónoma de Puebla (BUAP) BUAP The Benemérita Universidad Autónoma de Puebla (est 1578) is a public, autonomous and decentralised Mexican higher education institution headquartered in Puebla, the state’s capital of the same name. The university constitutes a great pillar of higher education and scientific research in the region and occupies a prominent place […]

Education Services Australia

Education Services Australia My Future The MyFuture brand was developed to provide resources to explore career pathways and tools to develop self-knowledge to help with career decision-making. The figure within the open maze symbolises that there are always alternative routes within the complexities of career pathways. Education Services Australia My Future The MyFuture brand was […]

University of Southern Queensland

University of Southern Queensland Following a strategic evaluation of the existing University of Southern Queensland, the brand architecture was redefined to embrace the sub and program brands and to align them with their own national and international audiences.  University of Southern Queensland Following a strategic evaluation of the existing University of Southern Queensland, the brand […]

Swinburne University of Technology

Swinburne University of Technology Established in 1909, Swinburne University of Technology is an educational institution that delivers vocational, undergraduate and postgraduate programmes with an industry focus. The identity was inspired by the university’s solid historical footing and those things that symbolised it. The university’s renewed identity reconfigured the arrangement of letters in its name in […]

Curtin University

Curtin University Any university campus is complex to negotiate, but few universities have the same luxury of space as Curtin University in Perth, Western Australia. The faculties have expansive facilities and extensive space contained within a cocoon of playing fields and parklands. The campus area is like a maze and the site has a number […]

Te Auaha

Te Auaha The brand identity for New Zealand’s Te Auaha Institute of Applied Creativity provides a doorway to creative futures, this is symbolised through the use of a Waharoa or Maori Gateway. The course offerings are conveyed through adaptations of the institutes brand mark. Te Auaha The brand identity for New Zealand’s Te Auaha Institute […]

AI Centillion

Al Centillion A single trademark was developed that reflected the cultural heritage and the single commonality and value shared by each of the Al Centillion business units. A broader visual language of individual graphic and colour systems allowed each business to identify itself and the nature of its individual activities, yet still identify itself as […]