cato-brand-partners

The a2 Milk Company

The a2 Milk Company Brand development and implementation for the A2 milk brand’s premium products in Australia, New Zealand, China, South Korea, United States and Singapore. The a2 Milk Company Brand development and implementation for the A2 milk brand’s premium products in Australia, New Zealand, China, South Korea, United States and Singapore.

Coles Supermarkets Australia Pty Ltd

Coles Supermarkets Australia Pty Ltd Farmland The visual representation for simple and self-evident ideas individualised and made memorable the Farmland house brand packaging for Coles Supermarkets. Coles Supermarkets Australia Pty Ltd Farmland The visual representation for simple and self-evident ideas individualised and made memorable the Farmland house brand packaging for Coles Supermarkets.

Woolworths Supermarkets

Woolworths Supermarkets Own brand products are a meaningful source of revenue and profit. The arrival of a new competitor prompted action. To minimise the risk of competitive price attack on the company’s house brand, a multiple brand strategy was pursued in the belief that if price competition was to inflict damage it may be limited […]

Pura Milk

National Foods Limited Pura Milk The milk splashing into a symbolic glass remains as the main identifier for the Pura family of products. This enduring image originally designed over thirty years ago continues to identity wat was Australia’s first national milk brand. National Foods Limited Pura Milk The milk splashing into a symbolic glass remains […]

Huffman’s Crafty Sauces

Huffman’s Crafty Sauces Individualised bottle shapes incorporating an embossed masked chef symbol distinguish the international award-winning range of hot and spicy sauces from Huffman’s of New Zealand. The anonymity and intrigue around the master chef and his sauces is reflected through the edgy attitude of promotional images and the incorporation of the crossed cooking utensils […]

Nicholas Kiwi Limited

Nicholas Kiwi Limited Prize It’s not a bigger trademark that made this Kiwi wool wash product more visible or memorable amongst its competitors. The entire package has characteristics that announce the brand and the product purpose. Nicholas Kiwi Limited Prize It’s not a bigger trademark that made this Kiwi wool wash product more visible or […]

Poppy Industries

Poppy Industries Poppy There are times when it’s impossible to avoid the obvious. The founders love of art deco and art nouveau and a name like Poppy, the question was simply how to incorporated these elements in the development of the brand identity for and international brand range of cosmetics and lingerie. Poppy Industries Poppy […]

Minimal

Sunway Pty Ltd Minimal Slicing the existing logotype in half further emphasised the company name, increased its difference and made the brand more memorable. Turning the bottle and label around so that the front embraced the unavoidable gap providing a symbolic die cut variant graphic to denote each individual product. Converting packaging restrictions into marketing […]

Robert Timms

Robert Timms While we are always enthusiastic to share our new projects we sometimes like to reflect on those brands that have stood the test of time. We pride ourselves on developing brands that endure. These packages were developed in the nineteen seventies and today the iconic Bird of Paradise packaging remains as a relevant […]

Arnott’s Biscuits

Campbell’s Soup Company Arnott’s Biscuits Founded in 1865, Arnott’s is Australia’s best-known and respected biscuit brand. It has an established reputation for quality products and has always maintained a strong visual presence through a number of characteristics that have been consistently used since the brand’s inception. Since inception there have been numerous incarnations of the […]