Since 1986, the Australian Made icon has been a true mark of origin authenticity. Today it’s Australia’s most trusted, recognised and widely used country of origin symbol, and is underpinned by a third-party accreditation system, which ensures products that utilise the identity are certified as ‘genuinely Australian’.

It is claimed that 99% of Australians recognise the brand, 92% are confident that products carrying the trademark are genuinely Australian and that 93% have a preference for buying products displaying the symbol. The brand has been extended to include Australian produce.