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Greyhound Racing Victoria
The peak body for the regulation of all greyhound racing governs the sport within the State of Victoria. Repositioning this brand was never going to be about finding new things, but rather seeing what existed and finding new expressions of what was already well known by all the audiences they wished to communicate with.
The grace and speed of the animals, the universal colour coding of box numbers, common no matter the location of the sporting venue, and the rhythm of the sport, all became key elements of the visualisation of the brand redevelopment.
Each of the racing starting boxes and coats worn by the dogs are numbered and have the same assigned colours at every venue.
Greyhound Racing Victoria
The peak body for the regulation of all greyhound racing governs the sport within the State of Victoria. Repositioning this brand was never going to be about finding new things, but rather seeing what existed and finding new expressions of what was already well known by all the audiences they wished to communicate with.
The grace and speed of the animals, the universal colour coding of box numbers, common no matter the location of the sporting venue, and the rhythm of the sport, all became key elements of the visualisation of the brand redevelopment.
Each of the racing starting boxes and coats worn by the dogs are numbered and have the same assigned colours at every venue.
OTHER SPORTS AND RECREATION PROJECTS
Australian Cricketers’ Association
Australian Cricketers’ Association
Geelong Football Club
Geelong Football Club
Hawthorn Football Club
Hawthorn Football Club
Melbourne Olympic Bid
Melbourne Olympic Bid
Melbourne Sports & Aquatic Centre