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Australian Government
Organ and Tissue Authority

Donate Life

Donate Life is the national government body to provide advice and assistance to clinical staff, donor family support, education coordination, and outreach services.

The brand identity incorporated familiar cues in delivering an entirely different message for the highly contentious and sensitive issue of organ donation.

The well-known recycling symbol provided the cues for delivering an entirely different message about the highly contentious and sensitive issue of organ donation.

Australian Government
Organ and Tissue Authority

Donate Life

Donate Life is the national government body to provide advice and assistance to clinical staff, donor family support, education coordination, and outreach services.

The brand identity incorporated familiar cues in delivering an entirely different message for the highly contentious and sensitive issue of organ donation.

The well-known recycling symbol provided the cues for delivering an entirely different message about the highly contentious and sensitive issue of organ donation.

OTHER HEALTHCARE PROJECTS