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City of Onkaparinga
The need to self-manage the implementation of ongoing brand programmes demands an easy-to-understand system, utilising elements that are simply applied. South Australia’s largest regional council ‘Onkaparinga’ needed to overtly demonstrate their positioning line of ‘Strong, Vibrant communities’. The council name and the visualisation of the positioning line were dominant features within the system.
In creating a business partnership with other cities and countries, the programme identity utilised the first two letters of their name, ‘ON’ as an indication of their positive attitude towards collaboration.
City of Onkaparinga
The need to self-manage the implementation of ongoing brand programmes demands an easy-to-understand system, utilising elements that are simply applied. South Australia’s largest regional council ‘Onkaparinga’ needed to overtly demonstrate their positioning line of ‘Strong, Vibrant communities’. The council name and the visualisation of the positioning line were dominant features within the system.
In creating a business partnership with other cities and countries, the programme identity utilised the first two letters of their name, ‘ON’ as an indication of their positive attitude towards collaboration.
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