Atlas Arteria is a global owner, operator and developer of toll roads, with a portfolio of five toll roads in France, Germany and the United States. They are focused on ensuring customers, and the communities in which they operate, are well served by the transport links provided.

The development of a name and brand identity for a corporation, was born of the highly visible assets within the company’s portfolio. The management of tunnels and roads was made evident in the corporate trademark and the repetitive initial form of the company name.

Graphic translation of the freeways, road networks and guidance maps inspired the broader visual language incorporated in all communications and integrated into the corporate office environment.