This expansive residential property development located in an area of Beijing, was designated by the Chinese government as an academic community combining education, commerce and residential facilities. Ultimately, it will house more than ten thousand people.

Formalised education in China began in a compound, with its entrance through a red archway. In a new era of education, this symbol found itself at the heart of the development’s new identity, with the addition of growth rings of learning. The visual language was extended and applied to the identities for additional facilities within the development site.