In over five decades, the most rewarding comment we ever received came from the owners of this Australian winery. Simply put, they said ‘You gave us the confidence to be who we thought we were’. It made us proud to think that what we did had the ability to inspire leaders to hold true to their beliefs and ultimately achieve success.

It is not often that the designer is challenged by the client as to whether they are being adventurous enough. From experience, most leaders are more likely to be conservative and often reluctant for them and the company to take a more adventurous path. Ultimately, the company and brands were acquired by a much larger corporate entity. The brand lost its attitude and its soul, the very things that made it what it was.

Opposite is the product that started it all. Originally this particular wine seemed only to sell when the wine colour was visible. Moving the packaging to clear glass and replacing the traditional white rectangular label, exposed the wine colour more fully and typified the spirit and the adventurous nature of the winemakers.