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The work of our multi-disciplinary creative team encompasses all facets of branding, ranging from strategy through to implementation, with application across all identity and communications requirements.
With every project, our approach is to listen, think, and then design. We listen first because each of our clients has a particular story to tell. Our role is to help them define their story and create a unique and distinctive way to convey it.
Our collaborative, client-focused process enables well-founded ideas, flawless execution, and successful outcomes.
Draw on our know-how to future-proof your branding. Our process follows a clear series of steps:
Understanding
Listening and learning about your organisation’s business, culture and goals.
Strategy
Developing the approach to making your business strategy visible.
Narrative
Defining the brand story.
Design
Conceptualising the business identity and a Broader Visual Language.
Execution
Bringing the concept to life in all necessary forms and configurations.
Engagement
Ensuring the branding is understood, embraced and valued by your management, employees and stakeholder groups.
Management
Delivering the branding program consistently across the required range of platforms.
insight
imagination
inspiration
We tailor our service offerings to the factors driving your brand needs:
- Launching a new business
- Refreshing the brand program
- Adding brands or business units
- Revising your mission and goals
- Responding to market changes
- Acquisitions, mergers, divestments
- Expanding into new markets
- Shifts in the competitive landscape
- Embracing new technologies
- Change of ownership
The branding programs we develop respond to these key questions:
- How do you differentiate from your competitors?
- How will you manage the program?
- How should your brand look, sound and move?
- How do you ensure your employees embrace the brand?
- How do you communicate your story to your stakeholder groups?
- How can you cater to cultural differences across various markets?
- How do you launch your brand?
- How do you manage implementation consistently across all touchpoints?
- How do you maximise the brand value in all markets?
- How do you future-proof your brand?
Our capabilities range across the spectrum of branding needs:
- Brand strategy, design and implementation
- Digital experiences and websites
- Brand storytelling
- Motion graphics
- Placemaking
- Environmental design and wayfinding
- Sensory branding
- Retail branding
- Brand name development
- Livery and promotional merchandise
- Corporate literature and printed collateral
- Packaging
- Exhibitions and installations
- Employer branding
awareness
ingenuity
innovation